From its humble beginnings as a temporary advertising billboard, the world famous Hollywood Sign has survived for decades thanks to the efforts of many benefactors.
1923
The Sign is built as a huge, illuminated advertisement for the Hollywoodland real estate development. Its fame spreads over the next 20 years as a tourist attraction and symbol of Hollywood.
Mid-1940’s
Sign shows serious wear. Turned over to the City of Los Angeles, the Sign becomes a part of Griffith Park.
1949
Hollywood Chamber of Commerce repairs and rebuilds the Sign, removing "land" in the process. Over the next 30 years the Sign will require constant repairs, often with celebrity assistance.
1973
Gloria Swanson sponsors yet another complete makeover of the Sign. 50-year-old Sign is declared a Historic Landmark.
1978
With the Sign near collapse, Hugh Hefner steps in to raise rebuilding funds. Celebrities and community leaders join in, including Alice Cooper, Andy Williams and Gene Autry. The Hollywood Sign Trust is established to maintain and protect the Sign.
1999
Panasonic Corporate Security Systems installs a state-of-the-art security system.
2005
BayCal Painting and Red Diamond Coating provide the Sign with its first major refurbishment in a decade.
2010
Thirty-two years after the Sign was rebuilt, the Sign's #1 fan, Hugh Hefner, presents the Hollywood Sign Trust with the closing gift to 'Save the Peak,' capping efforts to raise funds to purchase and protect the 138 acres behind the Hollywood Sign. Thanks to Mr. Hefner's contribution, grants from The Tiffany & Co. Foundation and Aileen Getty, along with contributions from Hollywood leaders and fans around the world, the view that is inseparable from this cultural landmark will be protected.
Source: www.hollywoodsign.org
0 Feedback:
Post a Comment