Google's "superphone," the Nexus One, is producing pedestrian sales numbers out the gate, according toa new report from mobile analytics company Flurry.
Flurry is estimating the Nexus One only sold 20,000 handsets in its first week. That means the Droid, with an estimated 250,000 units sold in its opening week, outsold the Nexus One by more than 12 times. The myTouch 3G, with 60,000 units outsold it by 3 times.
The iPhone 3GS sold 1.6 million units in its opening week, according to Flurry, which means it outsold the Nexus One by a "staggering" 80 times.
Flurry's numbers are just estimates. Flurry works with 10,000 developers building apps. It tracks applications on 80% of the Android and iPhone handsets. When a new handset comes to market, Flurry notes how many apps are being downloaded to the new handset, and then estimates from there.
But these estimates are bad for Google. The company had plenty of hype gearing up for the launch of the phone. It put an ad on its homepage, and it sprayed its ads all over the web. Given all the hype, these sales numbers are pathetic.
To be sure, Google is testing a new retail model with its online store. That's not going to draw in customers right away. Also, it's only available for T-Mobile, which has a smaller base of subscribers. And, the phone was launched two weeks after Christmas. We bet most people who were shopping for a new smartphone, got one in December.
Google's objective with the Nexus One is long term, so weak early sales aren't the end of the world. It wants to disrupt the carrier model by selling direct to consumers. That will take time for consumers to get used to.
1 Feedback:
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