Nike advert features voice of Earl Woods, Tiger Woods’ late father, gets controversial reactions.

Thursday, April 8, 2010

Tiger Woods

 Nike, the world renowned Sports clothing company, has aired a controversial television advertisement featuring golfer Tiger Woods and the voice of his late father.

The commercial directly refers to Woods' personal problems and was timed to coincide with the eve of his return to competitive golf.

 In the 33-second black and white advertisement, Woods looks directly into the camera without speaking while a recording of his late father is heard, talking about taking responsibility.

 "Tiger, I am more prone to be inquisitive, to promote discussion," Earl Woods says.

 "I want to find out what your thinking was; I want to find out what your feelings are.

 "Did you learn anything?" Earl Woods died in 2006. Some critics have said the advertisement, which has aired on ESPN and the Golf Channel, is "creepy".

 Woods is returning to golf after several months out of competition following revelations of infidelities and a stint in rehab.

Nike Inc. is one of the few sponsors to stand by Woods during the scandal.

But he lost top endorsements from companies such as Accenture LLP and AT&T Inc. as the story unfolded. Other companies like Procter&Gamble Co.'s Gillette unit, didn't drop him outright, although it stopped featuring him in advertisements.

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